F.L.Y SOCIAL
LINKEDIN SPECIALIST
[ +971 058 5812430 ]
[ @laurenalice ]
I am currently ranked #1 in Content & Marketing in the UAE (LinkedIn) - Jan 2025
ABOUT ME
I moved to Dubai in 2014 with a one-way ticket, two suitcases, and a plan to see the world
with Emirates. I promised my parents I'd be back within three years - a decade later, I'm still
here (and not missing Manchester's rain!).
From Cabin Crew to Content Creator, I first discovered my passion for writing while travelling,
launching my blog 'The Brunette Ambition'. Since then, I've created content for fitness start-
ups, the automotive industry, and recruitment businesses.
Most recently, I was the Head of Content & Marketing at Discovered MENA, where I led brand
growth across LinkedIn (now over 400K followers), TikTok, email marketing, SEO, blogs, and
digital events. During this time, I was also ranked in the Top 200 UAE Content Creators, and
achieved #1 in Content & Copywriting in January.
Today, I partner with various businesses, helping them build stronger brands, grow their online
presence, and connect with their audiences through strategic content and marketing.
WHY LINKEDIN
[ PROFESSIONAL NETWORK ]
Have you been thinking about being more active on LinkedIn but struggling to know where to start or not wanting to look a little cringe?
LinkedIn has over 1 billion users from 200 countries, including 65 million decision-makers and 10 million C-level executives. Long gone are the days of this platform being used for just a jobhunt. Whether you're looking to build your personal brand, become a thought leader, network with industry leaders, or generate leads for your business, LinkedIn is the place to be. In 2025 people are looking for authenticity & relatability. As consumers look for more human relationships, we are going to see even more brands using their employees as the face of their brand to connect and sell. (Even on LinkedIn).
By positioning yourself strategically on LinkedIn, you can create a loyal fan club for your brand, showcase your expertise, connect with like-minded professionals and stay ahead of the rest in this ultra-competitive market. If you're serious about levelling up your career or business, LinkedIn is where your audience is at.
[ BRAND VISIBILITY ]
[ CAREER GROWTH ]
[ THOUGHT LEADER ]
[ LEAD GENERATION ]
[ REPUTATION BUILDING ]
This is your sign to start today!
SOME RECENT ENGAGEMENT METRICS ON BRANDS THAT I WORK WITH :
SINCE JOINING IN DECEMBER 2024, A REC2REC AGENCY IN DUBAI I WORK WITH HAS GAINED OVER 650K IMPRESSIONS AND 3,000+ FOLLOWERS IN JANUARY ALONE. THEY’RE NOW HAVING MORE CANDIDATES REACH OUT TO THEM DIRECTLY, RATHER THAN HAVING TO CHASE
SERVICES
Option 1 - The SocialPro
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In-depth LinkedIn profile audit.
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​Build & maintain your brand for min 3 months.
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4 posts per week to use across personal & company plus performance analysis. (2 company, 2 personal)
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2 content revisions p/w.
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WhatsApp communication.
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Monthly reporting.
Option 2 - The SocialMaster
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Content strategy and plan
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Brand & maintain your personal & business brand on LinkedIn with a fully managed approach.
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LinkedIn banners/featured section/about you.
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Done-for-you posting and complete content management (3 company 3 personal posts).
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*Optional* documents; client guides as required.
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Engagement support.
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Weekly performance tracking.
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WhatsApp communication.
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Unlimited content revisions.
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ADHOC LinkedIn/content support.
Option 3 - ADHOC
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Ghostwriting.
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Company document rebrands
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Presentations
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Proposals client docs.
TIMELINE
proposal
1.Initial Planning & Discovery
Research & Content Outline
3.Creative Brief Development
Brief & client sign off
5.First draft submission
Client review & feedback
7.Report & Analysis
Track performance
Observe & adjust
2.Proposal & Submission
Review & Approval
4.Content Creation
First draft approval
6.Launch
Content release
LET’SWORK TOGETHER
If you're unsure where to start with your LinkedIn profile, feel like your content isn’t hitting the mark, or need help getting things on track—reach out and let’s talk about how we can elevate your profile to where it needs to be!
